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30 Most Original and Creative Finds in E-Commerce Revealed

30 Most Original and Creative Finds in E-Commerce Revealed
                              The Multiply Origination Awards shortlists 30 outstanding products in the e-commerce space



The year’s top e-commerce products have been identified and now is the start of
judging and voting on which ones stand out from the rest.

The Multiply Origination Awards has narrowed down 2012’s most outstanding
local products in fashion, food and beverage, and home and family care available
on the Multiply Philippines website. From almost 1,000 nominations, Multiply has
shortlisted 30 local products that represent outstanding originality and creativity
in the e-commerce space.

They will be reviewed by a panel of authorities in the world of e-commerce, and
entrepreneurship and judged for the strength and innovativeness of the product
concept, perceived value and marketability.

The judges for Multiply Origination: the Call to be a Business Stand-Out are
GoNegosyo Founder and RFM Corp. CEO and President Joey Concepcion;
Sulit.com.ph Co-founder and Managing Director RJ David; BDO’s Sr. AVP for E-
Commerce Lending Cofa Gutierrez; Multiply.com Philippines Country Manager
Jack Madrid; and Chuvaness.com founder and lifestyle blogger Cecile Van
Straten.

Chosen as finalists for their Original Fashion Forward Idea are the following:
Honey Badger Bags of Honey Baby; Manila Sole Shoes of Manila Sole; Cabo
Feather Maillot of Soak Swimwear; Macy Satchel, The Weekend Bag and Smart
Passport Folio of The School of Satchel; Butter Tint of Bare Naturals; Under
the Sea Charm Bracelet of Trinkets For Keeps; Customizable Wire Hangers of
Anagon Collection; and USB Camera Necklace of Tuesday Freya.

Identified as the year’s Most Original Gourmand Idea finalists are Chuco Portrait
of Chuco Art; Enchanted Hand-tied Purple Bouquet and Paris Halloween Treat
Basket of Sweet Blooms; Pineapple Vinegar and Crispy Tahong of World Fair
Trade Asia; Trigona Sugar Bag of Milea Bee Farm; Cake Clothes Line Design of
Sweet Success; Decorated Cake with 3D Designs of Cake Avenue Bakeshop;
Dainty Vanilla I Love You Cookies of Kela’s Kitchen and Keepers; and 60%
South Cotabato-Coco Regular Mini Crave of Risa Chocolate.

Lastly, the Most Original Mommy Management Idea finalists are namely Hoot
Hats of Honey Baby; Sniffles Balm of Milea Bath and Body Wellness Essentials;
Mommy Patch Anti-Mosquito Rescue Sticks of Mommy Patch; BCV Tank Top,
Momease Diaperbag Converter and Mommy Mundo’s Mom 24/7 2012 Planner
of Mommy Matters; The Proud Mama Reversible Nursing Cover and Tee Hee
Shirts of Proud Mama Store; and Shoo Fly Insect Repellant Home Spray of
Indigo.

Aside from the judges’ scores, the public is also invited to vote for their favorite
Original product online at http://origination.multiply.com/#8. Online voting will
be from December 1 to December 20, 2012 and will contribute 30% to the final
score of each finalist.

The three winners of the Multiply Origination Award will receive an Online
Business Package worth P200,000. The Online Business Package includes
essential tools to promote the merchants’ existing online business, including a
Samsung Galaxy SIII, a Cherry Superion Tablet, Smart Bro Pocket Wifi, a Gold
Package from Sulit.com.ph worth P100,000, digital advertising and billboard
exposure care of Multiply.com and more. Reveal of winners will be on January
14, 2013.

A first of its kind in the Philippines, the Multiply Origination Awards aims to
recognize original ideas in the e-commerce space. “Multiply has been the
home of Filipino online entrepreneurs, and witness to the inventiveness and
ingenuity of Filipino internet merchants, and our platform has been host to some
of the most original products we have ever seen; it is only appropriate that we
recognize our talented and creative Merchants,” said Multiply Philippines Country
Manager Jack Madrid.

The Multiply Origination Awards is presented by Multiply.com in partnership with
Smart Money and Sulit.com.ph.

[ENDS]

ABOUT MULTIPLY

Multiply.com is the biggest e-commerce site in Southeast Asia, carrying items
from 16 product categories. Multiply launched its Philippine operations in
August 2011, and today, it has 5.5 million users and 130,000 merchants in the
country. On December 1, 2012, Multiply will complete its transition into an e-
commerce platform in response to its growing number of online sellers and shoppers.

Multiply.com’s Marketplace enables businesses, big and small, to find success
online through a powerful combination of robust e-commerce tools, partnerships
with financial institutions and logistics service providers, and a large, active
base of online shoppers. Today, Multiply.com is the fastest growing e-
commerce community in the Philippines.



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